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Technology Solution Provider

High-Technology Investor

Mobile Network Operator

Technology Solution Provider

Other Cases

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Technology Solution Provider

The Challenge

In order to better understand the PAS value added service (VAS) market in China, a leading PAS technology provider requested a comparative analysis between C-MODE services usage offered by fixed line operators and WAP services usage offered by mobile operators.

The Solution

Pegasus Associates delivered a comprehensive research and analysis of C-MODE and WAP usage in China. This included the development of a dynamic traffic model for conversion and comparison of different traffic types supporting MMS, Java, WAP browsing and push services.

Client Benefits

Gaining a clearer understanding of the PAS value added service market position in China

Acquiring an approach and traffic model for conversion of different matrices, for comparative benchmarking of service usage. 

A credible analysis for planning and decision support.

Go/No go justification for other internally related projects

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High-Technology Investor

The Challenge

The investment arm of a major leading telecommunications equipment supplier requested support for the identification and screening of wireless start up companies able to meet their quantitative and qualitative investment criteria.

The Solution

Pegasus Associates delivered  a customized consulting service, based upon the client¡¯s investment requirements to search and screen companies on the China market.

Client Benefits

Identification of over 50 companies meeting clients investment criteria.

Provisioning of detailed company profiles with analysis.

Priority listing with recommendations for investment.

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Mobile Network Operator

The Challenge

The central marketing planning department of a major Chinese mobile network operator requested advise and coaching for the development of their marketing planning process, with a specific focus on its effective implement into their provinces.

The Solution

Pegasus Associates delivered a customized service covering analysis of international mobile operators marketing strategies as well as a process framework for marketing planning and its effective implementation.

Client Benefits

Gaining a greater understanding of world class marketing principals

Enhanced knowledge and insight of international mobile network operators marketing strategies

A framework and process for marketing planning and its effective implementation

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Technology Solution Provider

The Challenge

A world leading telecommunications technology supplier had been seeking a suitable sales training course to develop new skills and competencies to enable stronger relationships to be developed with their key mobile operator customers.

The Solution

Pegasus Associates delivered  a customized business case training service combining the SMT process and Midas Business Planner tools.

Client Benefits

Regional sales and solution team equipped with new skills for articulating financial value in their solutions to their mobile operator customers

Adopting a new approach for building stronger customer relationships, through collaboration using the SMT process

Acquiring practical tools and methodologies to differentiate proposals with credible business cases and financial value propositions.

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Other Cases

Project

Clients Type

China Handset Vendors Strategy Analysis

Global Market Research Firm

Fix to Mobile Convergence / The Value of Service Network Layer

Global Telecom Equipment Supplier

Competitive Mobile Operator Market Strategy Analysis - KDDI

Global Telecom Equipment Supplier

The China Mobile Data Market

Global Market Research Firm

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